Thanks to innovation and technology, digital transformation is the first thing that comes to our minds when we plan to grow a business. It came as a boon to the small business units, as they can now compete with the big names in the industry without having to spend much. They can be on the same platforms, share the digital space with them, and if their products or services are at par with a big brand, nothing can stop them from getting the due attention of the users. One such marketing tactic that small businesses opted for is a UPI QR code scanner. It enables users to make immediate transactions by attaching the bank details to the UPI payment app with just a few clicks.

These payments are reliable and quick. Moreover, as every business introduced its QR code for transactions, you can now do it almost everywhere. Smartphone users prefer to make QR payments over cash or cards for many reasons; some of them are:

• These payments are quick, happen within seconds.
• You wouldn't have to keep the cash and be scared about losing it to thieves.
• It is a contactless payment method. Thus, you are safe against viral infections.
• Paying through the UPI QR code scanner, you get the best UPI cashback offers that can be used for other purchases.

People opt for QR payment options for countless other reasons. However, the switch is so fast that the business owners also need to buckle up and introduce QR codes to allow their customers to make easy payments.

How can small businesses benefit from QR codes?
Gone are the days when startups or small businesses used to work hard to create their mark in the market by fighting all the competition. Though the market is getting competitive, there are a plethora of techniques that can be used to promote a brand. One such proven technique is the QR code. It helps businesses advertise their services and products and get payments through the code. Let us discuss how QR code payment can help small businesses.

Website Linking
Linking business web address to the code is a good idea to increase website traffic. Once a customer scans the code, they will get redirected to the website. For example, if an e-commerce business has products listed on the website, the code will take the user towards the listing, increasing the chances of a sale.

Business Location
A business can put directions to the business location to make it convenient for the users to reach them. By simply scanning the code through a QR code scanner, the customer moves to the maps section and gets directions to the location.

Contact details
Many businesses put their contact information in QR codes. After scanning, one can save the details of the people associated with the company directly into their contact list. This way, customers have the business information on their phones and can request the services whenever required.

Payment Option
It is convenient for the seller to receive payments from its customers with the UPI QR code scanner. It is quick as the transaction happens within seconds. Users would not have to deal with the cash, making it a safe payment option without fear of theft. Additionally, there is no stress of finding a chance to make the payment. They only need to take out their phone, and the transaction will happen within a few seconds!

Social Media Channels
QR codes are an ideal option to redirect the audience towards the social media channels of a company. After scanning, the customer can move directly to any social media channel linked with the code. It is another marketing tactic that works best for small businesses.

These are the perks that a small business can get from QR codes, but it is not confined to just these. They can collaborate with reliable payment apps to generate a QR code and expect to get added customers to their business. People often explore these platforms before placing orders or fixing a booking. Hence, it gives an added channel to increase the customer base. So, if you are also running a small business, opt for QR codes to boost the revenue.