Usability the utility of the website determines the success-failure, not its visual appearance. Since the user who has come to the page is the only person who can navigate through the page and decide everything, the user-centric design has now been set as a standard approach for successful & growth-oriented web design. After all, if the users cannot use a feature, it might not exist on the page. If you are someone who is looking out for Austin web development companies, make sure to get in touch with them. Make sure to read this blog till the end to ensure your website is going on a successful path to make your business grow. We are going to be focusing on the main principles, approaches & heuristics for effective web design, which simplify the process of putting out the information in a perceived manner.
PRINCIPLES OF GOOD WEBSITE DESIGN
An efficient website design is required to fulfill its function by conveying a specific message while engaging the customer at the same time. Many factors like consistency, imagery, typography & functionality contribute to a good website design.
When designing a website, there are a lot of factors that can contribute to how it is going to be perceived. A well-made website can help in building trust & guide the visitors to take action. Building a great user experience consists of making sure the website is optimized for usability and how functional it is. Here are some guidelines which you need to consider when employing a web design agency.
1. WEBSITE PURPOSE
The website should accommodate the needs of the user. Having a clear intention of all the pages will assist the user in interacting with what you actually have to offer. What is the aim of your website? Are you offering practical information like a guide? Is it an entertainment website that has core purposes that are common to all the websites?
Simplicity is the way to go when thinking of user experience & the usability of the website. Here are some ways that you can achieve simplicity through design -
Color has the power to send out messages and evoke emotions. Searching for a color palette that fits the brand will help you in influencing the customer’s behavior towards the brand. Ensure to fit the color selection limited to less than five colors. Complementary colors also go well. Visually appealing color combinations help in increasing customer engagement and also make the user feel good.
Typography also plays a vital role on the website. It works as the visual interpretation of the brand voice & needs attention. Typefaces need to be legible, and there can only be three varied fonts used across the website.
Imagery is known to be the visual aspect used within brand communications. This would include photography, video, illustrations, and all types of graphics. All imagery needs to be expressive & capture the spirit of the company and act as an embodiment of the brand’s personality. Most of the visual information consumed on the websites is visual & as an impression, it is significant that high-quality images are used to create an impression of professionalism & credibility in the minds of the users.
Navigation is known to be the way system on the websites where users can interact & search for what they are looking for. Website navigation is critical in retaining visitors. If the website navigation is confusing the visitors, they will give up & go elsewhere. Keeping the navigation easy to figure out, simple, intuitive & consistent on each page is important.
4. F-SHAPED PATTERN READING
The F-based pattern is found out to be the most common way visitors scan the text on a website. Eye-tracking studies have shown that what most people see is from the left at the top areas of the screen. The f shaped copies our natural layout for the reading patterns. An effectively optimized website will work with the reader’s natural pattern of going through a page.
5. VISUAL HIERARCHY
Visual hierarchy is known to be an arrangement of elements according to the level of their importance. This can be done either by color, size, imagery, contrast, texture & style. One of the most important functions of the visual hierarchy is to create a focal point, so this could show the visitors where the most vital information is.
A great website has both amazing design & well thought out content. The use of persuasive language can help in retaining the users & influence them into turning into customers.
7. GRID-BASED LAYOUT
Grids help in structuring the design & also keep the content in an organized manner. The grid helps in aligning the elements in the page and makes it neat. The grid-based layout arranges the content into a clean structure that lines up & feels balanced to create an aesthetically pleasing website.
8. LOAD TIME
Waiting for the website to load can lead to a website losing out on its visitors. About half of the web browsers would expect the website to load in 2 seconds or less, and if that does not happen, they will leave the website & not come back because of the bad experience. Optimizing the images can help in loading the site faster.
9. MOBILE FRIENDLY
Several people are using their smartphones or other devices to browse the website. It is important to build a website that has a responsive layout where the website can adjust to different screen sizes. Make sure the next website is growth-oriented and is leading to increased conversions. We hope you liked this blog about the principles of good web design. These points will help in converting customers & also create credibility for your website in the global market. These principles can also help you rank higher on search engine results pages with the right guidance from an expert. A lot of website design Austin agencies will help you at every step of the way of this process. These principles aim at guiding your next decision to make your website be the tool that leads to creating a loyal client base and retaining them with techniques.
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